Why is digital marketing important for business?

Why is digital marketing important for business?

Blog Article

Did you know that every 8 out of 10 people in the world have mobile and 4.76 billion people are on social media?  Digital marketing term consists of two words and on a broader scale its meaning is justified by these two words. Marketing yourself by using digital means is called digital marketing. There are many means like SEO, PPC, etc by which you can market yourself. Digital market is often compared with traditional marketing and even though the traditional market is still useful digital marketing is far better than it.



Do you know 72% of the overall marketing budget is spent on digital. marketing channels. Most small time businesses are planning to digitalise 90% of their marketing channels. According to sprout social statistics digital marketing has a potential of 1.3 Billion dollars by 2033. Blue sky bakery is a bakery which uses Social media to build its brand presence and boost its sales by 10 times.



More than half of businesses are using digital means for marketing and with upcoming technologies like AI and AR people will shift completely to digital marketing. 

How to create a Digital Marketing strategy??

Planning your future is always a better choice. This improves the efficiency of your steps and saves you time with seamless execution of the strategy. Strategising your digital marketing campaign can be finished with 5 steps or more like with 5 questions.

What is your goal or Why are you using digital marketing?

While you may have many goals you want to achieve but currently focus on small term goals. Make your goals realistic, achievable and relevant to your main goal. Apart from your major goals try to make goals which can boost your strategy in the right direction.

Research the market and your competitors

Analyse the latest marketing trends and your competitors to ensure you won’t waste your time. Researching your competitors is important in every field so that we won’t repeat the same mistakes of our competitors. Also you can take advantage of competitors research by which you can leap the time gap between your competitor who is using digital marketing before you.

Who is your targeted audience?

After doing competitor research you can easily identify your desired audience. Targeting the audience is a major part of every marketing campaign. On the basis of attributes, interests and behaviours you can target an audience and yield fruitful results. Identifying your suitable audience will help you with identifying the platforms you can market yourself on.

What platforms and efforts should you use for marketing?

After gathering answers to all the above questions you can assess which digital marketing platforms suit your cause, audience, and your budget most.  If your goal is B2B then social media like insta and snapchat wont benefit you but Linkedin, and Google can help you very well. Across such vast platforms and means identifying one which successfully fulfills your needs is not that hard.

What are the means you can use for Digital themarketing?

Digital marketing has different means to market your business to the audience. All these various means require various strategies. On the basis of your product type, goal, budget and audience you can select one means which can give you the most ROI(return on investment).

Social media marketing(SMM)

Currently over 91% of businesses use social media for their marketing. All the interest based targeting can be done by social media. Over 4.95 billion people are using social media in this world in one form or another. Social media has the power to convert a small business into a fully fledged big brand.



SMM requires regular content creation and incorporating trends with your business. Your SMM success depends on  your analysis of the trends and how quickly you can incorporate it with your ideology. Audience on social media follows relevancy and if they find your content relevant they can be your base for all the UGC content. Social media marketing has very huge potential for small scale business as it doesn’t need much investment.

Considerations and important elements of SMM

• To attract an audience you have to create high quality and engaging content.



• Post regularly and try to post as much as possible by trying different things for every post.



• Don’t go for shady ways like fake followers, it can shadow ban your account.



• Analyse and find out the best posting times for yourself.



• Articulate your brand with a uniform tone, colors scheme, and graphics.

Considerations and main elements of PPC

• Your ad quality is very important so that your ad campaign can perform well



• Research and use only relevant keywords so that your budget is well spent.



• PPC requires a good amount of investment to perform well.



• It is very good for lead generation and provides you instant results

Email marketing

Email marketing is most successful for small businesses and statistically it has a potential of more than 4400 % of ROI. This type of maketing can affect your brand awareness to a new level. This type of marketing is very cheap compared to other digital marketing methods. This form of marketing is good for brand awareness rather than lead generation.



You can personalise emails far better than other means. Email signatures always leave a lasting impression or your brand signature in the head of the reader. If you incorporate automation marketing with email marketing it can perform far better and touch its full potential.

Consideration for email marketing

• Email marketing should be used for brand awareness, mainly it is more effective.



• Promoting your content and offers can also be done well through email marketing.



• Ensure you emails look good on mobile screens as they give well response through mobiles.



• Automate and schedule campaigns with personalised mails.

Content marketing

As of 2025 Google algorithms have become more advanced and can easily detect fake content. Google works to provide satisfactory answers to search queries and for that genuine content which can satisfy users is important to Google. That’s why content marketing is getting more important in the time of AI.



Content marketing helps with your website SEO which attracts an audience with information rich blogs and then redirect them to try and use websites services. Content marketing is the backbone of Present and future SEO. 84% of consumers demand exciting content from companies daily.

Benefits of Digital marketing for businesses

• Reach – There are 6.84 billion smartphones in the world. Each smartphone has the potential to be your customer. With such a vast reach which can spread to every corner of the world traditional methods do not remotely come close. Digital means are very effective to reach a wider base of audience. Global reach is very important to transcend the scope of your business to a new level.



• Targeting – You can target a digital audience on the basis of their online activity. You can gather customer data and retarget customers. You can also advertise your audience on the basis of their recent searches, recent interests, and new purchase behaviors.



• Measurable and trackable results – Even a single impression can be tracked on digital devices. You can see how effective your campaigns are and how much percentage of your traffic is coming from which source.



• Optimisation – Digital marketing campaigns can give you an option to make corrections even after the campaign is running. With the help of optimization you can tailor you campaign and improve it in real life.



• Improves ROI – Using proven digital marketing strategies can help to increase your return over your investment. Conversion rates and increased sales are direct truths regarding this.

Conclusion

Businesses that intend to prosper and expand in today's high-speed technology-based environment must adopt digital marketing as an absolute business requirement. Each digital marketing tactic such as SEO, social media marketing, PPC, email campaigns and content marketing provides distinct advantages to boost brand visibility together with customer engagement yet ensures better profitability. Digital marketing provides businesses with three critical features which make it an essential tool for protection against future market changes by reaching global audiences with analytics-driven and instant optimization capabilities. Digital marketing represents the best strategic move businesses currently make because it enables long-term relevance and marketplace competition and busin

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